SocialMedia.Market – the first blockchain platform for influencer marketing announces launch of its ICO campaign. The public token sale will commence on November 16th, 2017. The presale will be opened in 14 days prior to the first phase.

In a world of non-effective advertisements which frustrate users, companies find it’s difficult to convey their message and gain the right brand exposure.Traditional advertising efforts are decline in every aspect. There is so much noise that consumers have massively shut down and turned out commercials using ad blocking solutions. However, in recent researches, people clearly state that online recommendations from someone within their social media circles can highly influence a buying decision. This is more impactful than any other traditional advertising method.

Companies start to understand the key of marketing is what others are saying about a brand, not what the brand is saying about itself. And by far this effect can be reached with influencer marketing as the most cost-effective advertising channel. The company’s research reveals current market situation, in which 59% companies plan to increase budgets for influencer marketing next year and 76% say it helps to foster customer loyalty and increase demand in the future.

“The reason influencer marketing is so effective because it’s more authentic than traditional advertising and it’s cheaper than traditional advertising in the long run. Small companies and big brands gradually realized that it may be more efficient to collaborate with influencers as they certainly know how to grab the power of their audience in much better way.” said Co-founder and CMO Aleksandra Morozova.

SocialMedia.Market is the first decentralized ecosystem that will help to discover, create, perform and analyze advertising campaigns with social media influencers and engage customers in the most relevant way. The platform will have no entry barrier and will be accessible even for micro-influencers and small businesses. The overarching goal of SocialMedia.market is to bring advertising market to the whole new level of safety and transparency and create a new generation of advertising.

Addressing solving the problems of business and influencers interactions, the project aims to unfold the decent market situation and solve critical problems, such as payment complexity, uncertain price determination, fraud, lack of control and non-compliance with executed agreements.

What is SociaMedia.market?

SocialMedia.Market – the first decentralized ecosystem to discover, create, perform and analyze advertising campaigns with social media influencers. Blockchain technology will simplify incorporation between advertisers and publishers. It will create 100% safe and transparent competitive marketplace that will open opportunities for thousands of influencers and brands all over the globe to form targeted audience exposure and engage consumers in the most relevant way.

Socialmedia.Market Platform

SocialMedia.Market platform is a decentralized ecosystem that allows advertisers to discover, create, perform and analyze advertising campaigns with social media influencers. Likewise it allows influencers to join advertisers campaigns to monetize their channels and create more engaging content

Socialmedia.Market Features and Benefits

SocialMedia.Market will provide the following features to all platform users:

SECURE TRANSACTIONS : Delays or non-payments are problems typically associated with an Influencer’s platform. The advertisers and influencers have very little control over payments. In many cases, after project submission, the advertiser doesn’t receive the high quality content agreed upon from an influencer or the influencer does not get paid. Our Ethereum based platform uses an escrow payment system which holds the contract fees until the set obligations are met. On project completion, the funds are released, securing the interests of both parties involved.
FAIR DECENTRALISED DISPUTE SOLUTION SYSTEM : Content created by Influencers is mostly perceived subjectively. This may cause disputes and dissatisfaction of parties with achieved results. For the most part, modern platforms do not solve such disputes between parties. Moreover, platforms with such mechanics typically charge an additional fee for arbitration and often favor the paying side. Our service has several preventive measures that will allow parties to resolve disputes on their own in most cases, as well as an arbitration system that will resolve disputes between participants with the help of independent platform experts.
OWNERSHIP VALIDATION : One of the major problems contributing to most of the unforeseen costs is fraud, when a fraudster impersonates an Influencer by hacking into his accounts. These situations harm both parties, Advertiser and Influencer. SocialMedia.Market applies special procedures providing a transparent and reliable marketplace. Influencers are verified and authorized to ensure they are really who they claim to be. Additionally, two factor authentication ensures protection and account ownership within the platform.
EASY COMMUNICATIONS AND INTERACTIONS : Engagement and arrangement is one of the most time-consuming tasks for both the Brand and the Influencer. At SocialMedia.Market we pay great attention to making collaboration more simple and effective. With our powerful CRM-system, in-platform chat app, Smart Contract templates, chat tips, instant notifications and mobile app, organizing contacts, messages, communicating and staying up-to-date will be convenient.
SIMPLE MANAGEMENT : A step-by-step procedure of setting up the ad campaign with a smart-contract will simplify all the stages of cooperation.
HIGH-QUALITY USER EXPERIENCE : With the trend of using mobile devices to solve everyday tasks, we understand that our platform should be convenient and compatible with all kinds of devices. Therefore, we use progressive technologies to make SocialMedia.Market cross platform. Brands and Influencers will be able to utilise IOS and Android applications conveniently, staying in touch anytime, anywhere.
ADDITIONAL WAYS TO BE REMUNERATED : Using our Dispute Solution system platform members will be rewarded with SMTs for their active personal engagement in dispute arbitrations. This will be available only for users who hold a certain number of tokens in their accounts.

8 Tips To Become a Social Media Influencer

Influencers in social media become more like celebrities. It is not a little hobby anymore — it is a profession, and being an influencer takes a lot of time and effort. More and more people want to become influencers, be popular, and gain money for their popularity. Social media allow almost everyone to become a known blogger or vlogger, everything you need is a good strategy and passion. Here are some tips to become a real social media superstar and make your Facebook, Instagram or YouTube channel rock.

#1. Do what you love

Before starting your influencer career, take a moment to think — what is your favourite topic in conversations? It doesn’t matter what is it — cartoons, fashion or hand-made cupcakes. If you love it — you will be able to write about it, take pictures or shoot videos. People who love their theme do the best content about it, and if you have great content — you have 80% of success.

#2. Make a plan

Think carefully what you can write about and then form a plan of publications. It could be something like: “I will make posts once a day, on Tuesdays and Thursdays there will be articles about fashion designers. The rest of the time there will be photos from fashion weeks”. Or you can write a detailed timeline with themes of posts, their scale and exact time of publications. One way or another, a plan will help you to organize the posts and make posting easy and constant.

#3. Be constant

Your subscribers are waiting for your updates. You can’t make 3 publications in a day and then remain silent for a week. It doesn’t matter how many pictures you post daily, but you need a schedule because your followers expect you to have it. Channels with not very intensive, but constant posting tend to have more followers than channels that flame followers without any order.

#4. Keep balance

When you start posting content on one topic it is very important to keep the balance between relevant and interesting content. On the one hand, you need to stay in line and give visitors what they expect to receive. If you present yourself as a beauty blogger you can’t write about car accessories — your followers won’t appreciate it. On the other hand, you have to provide interesting and original content that nobody else does. From that point of view, you can make a post about car accessories if they are somehow connected with beauty — for example, something that can help your followers stay beautiful even in the long car trips.

#5. Try something new

Have an Instagram account with divine nature photos? Try to film some short videos about how you got to the place where the photo was made. You write fascinating posts about cars? Try taking photos of those for yourself. Always think of expanding your ways of content creation — people like the diversity. Even if the result isn’t very good — you at least have to try it for yourself.

#6. Build your audience

Don’t expect that your audience will become larger without any efforts from you. Organic reach is working, but you will have to get a certain number of followers manually first. Ask your friend and relatives to join your channel and invite their friends. Search for your audience on forums and theme websites, make contests and tell everyone about it. These efforts won’t be a waste of time — they will give you a lot of profit in future.

#7. Collaborate with fellow influencers

Find other bloggers and vloggers in your niche and try to cooperate. Make a deal that you will repost their content and vice versa. Post materials like co-authors, take pictures and make videos together. If you will find an influencer with the same number of subscribers as you have — it won’t be a problem. However, influencers that are more popular than you could ask you to pay, as they are promoting your channel. One way or another — this is a matter of negotiation.

#8. The more engagement — the better

Do your best to increase the engagement of followers. Make contests, ask your subscribers to share their photos and thoughts with you, answer to their comments and make discussions. People love to share their ideas and are pleased to see the content that they give you appearing on your channel. The more people engage with your content — the more reach you gain and the more popular you become.

When you will reach at least 1,000 subscribers — you will be able to start converting your influence into money. It is not easy for micro-influencers to find the first advertiser, and the problem of mutual trust is very harsh in the influencer marketing world. That’s why a SocialMedia.Market platform was created. It is a safe and transparent system where the brands can easily find influencers for their advertising campaigns and influencers can feel secure and comfortable. SocialMedia.Market platform will resolve all the issues of influencer marketing and become a new page in the digital advertising history.

Token Sale

Social Media Tokens (SMTs) will be issued as ERC20 compatible tokens. Based on the amount of tokens contributed during both sale phases, 15% more tokens will be issued for platform core functionality (6 months of vesting period) and 5% for partners and advisors. This will form the total amount of SMTs ever issued.

15% of tokens issued for team and platform core functionality will be locked for 6 month
5% issued for platform core functionality will be unlocked immediately after vesting period ends
10% of tokens issued for the team will be proportionally released during next 12 month

Contributed funds will be allocated in ETH and USD in equal proportion, order to cover operational expenses on time.

TOKEN SALE SOFT CAP: 1 600 ETH (5 000 000 SMT)
TOKEN SALE HARD CAP: 16 000 ETH (MAX. 58 000 000 SMT)

Token sale Phase 1. PRE-ICO

CLOSED. SOFT CAP REACHED. 7 553 358,45 SMT SOLD.

Start date: 7 December 2017 12:00 PM GMT (1:00 pm CET)
End date: 21 December 2017 12:00 PM GMT (1:00 pm CET)

Token exchange rate: 1 ETH = 3000 SMT
Minimum contribution amount: 0,01 ETH / 30 SMT
Maximum contribution amount: unlimited
Contribution methods: ETH, BTC

Bonuses

Pre-sale: 30%
Public sale: 10%

Token sale Phase 2. ICO

Start date: 9 February 2018 12:00 pm GMT (1:00 pm CET)
End date: 16 March 2018 12:00 pm GMT (1:00 pm CET)
Pre-sale: 2–9 February 2018 12:00 PM GMT (1:00 pm CET)

Minimal goal: REACHED DURING PRE-ICO
Phase Hard cap: 16 000 ETH

Token exchange rate: 1 ETH = 2500 SMT
Minimum contribution amount: 0,1 ETH / 250 SMT
Maximum contribution amount: 300 ETH
Contribution methods: ETH, BTC, LTC, XRP, BCH, DASH, DOGE, ETC, NEO, XMR, ZEC