Earth Token — The Cryptocurrency That Cares for Mother Earth

Introduction

Climate change poses a major risk to the global economy, aﬀecting the wealth and prosperity of all citizens and nations around the world. It will have significant impact on resource availability, energy pricing, infrastructure vulnerability and company valuations. Corporate environmental sustainability efforts are no longer considered purely voluntary. Customers and shareholders alike now expect meaningful energy and emissions reductions, whilst legislators at every level are creating new regulations that require proof of compliance of climate change adaptation.

The untapped and undervalued Natural Capital asset class is estimated to be worth in excess of USD $120 trillion, while specific assets represented by institutions and individuals committed to some sort of divestment from fossil fuels is estimated to reach $5 trillion in 2017. While awareness and legislation regarding climate change and the critical importance of Natural Assets grows, thereis as yet no transparent mechanism to connect producers of these Natural Assets with the buyers and consumers of those assets. Today, as is the case with many industries, control and the resultant benefits reside with a privileged few. The Natural Asset Exchange blockchain platform and Earth Token cryptocurrency provides a unique opportunity to truly transform the Natural Capital Asset market, by creating a Natural Asset Marketplace that allows all stakeholders in the climate value chain to participate.

WHAT IS EARTH TOKEN ?

Earth Token is Blockchain project with its vision to improve the environment, launched by impactChoice. impactChoice, which was founded in 2009, has offices are in the U.S, U.K, South Africa and Mauritius. The company has been developing its ‘Natural Asset Exchange’ after providing environmental mitigation auditing software for companies mostly in the hospitality industry, such as the sustainable Hotel Verde.

Demand Side Solutions

The solutions described below serve to drive demand for Natural Assets via the provision of our unique environmental sustainability solutions. Our technology enables our clients to address climate change adaptation, and create differentiated value that helps them build brand equity & increase market share.

Together with supply-side partners, we have enabled organizations of all sizes to compensate for negative effects on the environment resulting from their business operations, since 2009.

Our technology platforms and business models allow clients to identify and apportion environmental impacts and mitigation efforts to specific activities associated with producing a product or providing a service.

Once mitigation mechanisms and associated costs have been determined, our solution allows clients to engage their customers in their efforts, distributing the burden and opportunity of being environmentally responsible with all that want to participate, extending the reach and increasing the impact of those efforts across their value chain

Our Climate Neutral Fuel solution is a turnkey approach to fuel management that increases the operational efficiency of internal combustion equipment, such as vehicles, generators and other assets vital to business and industry.

Combining proven technologies with asset monitoring and management capabilities results in increased fuel efficiency, reduced fuel costs and reduction in harmful emissions associated with the combustion of fuel. An integrated mitigation mechanism also allows customers to compensate for residual emissions.

Customers typically experience a net financial gain by deploying our Climate Neutral Fuel solution resulting in savings they could use to fund additional environmental sustainability efforts.

Waste-to-energy is the process of generating energy from primary waste materials by creating synthetic fuels from those materials and using that fuel to create energy.

In conjunction with a strategic business partner, we provide gasification plants capable of converting carbon-containing feedstock such as biomass, coal or municipal solid waste into synthetic gas (Syngas).

The Syngas produced is a clean, dry, flexible fuel which can be burned to create heat and electricity. It can also be passed through different catalysts to produce fluids such as alcohols and transportation fuels, including clean burning diesel, or used to supply pure hydrogen gas which could be used across multiple applications in various industries.

BENEFITS

Marketing benefits

Includes annual Greenhouse Gas emissions inventory audits (GHG Protocol & HCMI) and provides inputs for GRI sustainable development reporting & sustainable tourism certifications
Enables the marketing and sales of a ‘climate neutral’ guest experience
Provides individual and corporate guests with tangible Carbon Assets as irrefutable proof of environmental impact mitigation
Creates ‘environmental touch points’ with guests that can be leveraged on social media channels

FUTURE USE CASES

Sales & marketing of our Carbon Mitigation Solution could be applied to a plethora of future use-cases to mitigate environmental impact mitigation of:

— Sharing Economy (AirBnB, Uber etc.)

— Public transportation

— Traditional B&B / guest house stays

— Datacentres & ISP services

— Blockchain transaction confirmation energy use

— Movie / theatre / festival / theme park attendance

— Personal electricity & fuel consumption

— Food production across full supply chain

— Restaurant / fast food purchases

— IoT device energy consumption

— Multiple industrial processes

— Governmental service delivery

— Industrial manufacturing across multiple industries

— Aviation

— Clothing manufacture and distribution

— Vehicle manufacture, distribution, and use

— Recycling industry

— Marine transport and fishing

— Breweries

— Electronics manufacture, distribution, and use

We welcome and enable community participation in the identification of possible use-cases that would ultimately result in more demand generation across the Natural Asset Exchange Blockchain.

Token Offer Details

Token Name : Earth Token

Ticker Symbol : EARTH

Token Type : Ethereum ERC20

When

Pre-Sale

17 Nov 2017 12:00 GMT

Token Sale

15 Dec 2017 12:00 GMT

Duration : 90 Days

Rates

Pre-Sale

5,200 EARTH (30% Bonus)

0.04 BTC / 1 ETH

15 December 2017–15 January 2018

4,800 EARTH (20% Bonus)

0.04 BTC / 1 ETH

15 January 2018–15 February 2018

4,400 EARTH (10% Bonus)

0.04 BTC / 1 ETH

15 February 2018–15 March 2018

4,000 EARTH

0.04 BTC / 1 ETH

Rate / Minimum Purchase : 0.04 BTC / 1 ETH

Maximum : 1 billion tokens

Allocation

50% of the tokens will be sold publicly.

The balance are for 3rd party service providers to Token Sale, Token Sale logistics and technology platform partners, founders, stakeholders, advisors, early contributors, Earth Token reserve, liquidity, incentives for contractors and suppliers. The emission (vesting + cliff) shall be: 20% at time of distribution, thereafter 20% every 6 months.