Persona — Zero Knowledge Identity Blockchain

Each day, millions of individuals share personal data with various parties, starting from using cloud providers or smartphones with the localization option active and going forward to the relation each has with their respective service providers.

Each individual is the de facto owner of their data. Therefore, in order to have access to a service or device, they need to explicitly agree to share it. The party entrusted with this kind of data is supposed to take all the necessary actions in order to protect it. In the past year there have been numerous issues when large corporations collecting data about individuals, failed to handle them correctly. Often, this data ended up in the hands of hackers. For example, in 2017, Equifax, a large consumer credit reporting agency in the US was hacked, and over 143 million social security numbers were compromised.

In the European Union, data protection is taken very seriously and there are regulations in place that are enforcing data protection policies over personal data. The scope of these regulations is to keep the individual in the driver’s seat, to offer the means so the individuals can decide what he/she is sharing with whom and what is the reason for granting access to those private details.

Persona represents the solution for identity management, aligned with the latest data protection regulations. Its scope is to empower the individual and grant them the control over their personal data as well as the means to secure access to their private details.

The main goals of Persona are:

To leverage on identity management services for the individual based on what the blockchain technology can offer;
To protect individuals personal details. While it is obvious that individuals need to provide their details to various entities(Facebook, Google or any website they visit), they have no control over it after sharing. Persona puts individuals back in the driver seat;
To empower each person and to give them the power on what it shares and with whom when it comes about their identity and private details;
To allow entrusted third parties which with private details to enrich their services by offering trust as a service;
To prevent fake news, by providing a decentralized identity management system, Persona will provide the trust level we all need when we rely on news; based on the public Persona profile of any content creator, we can track down news to their source.
To streamline onboarding process since an individual might be already checked by some entity enrolled in the system;

What is Persona?

Persona represents the solution for identity management, aligned with the latest data protection regulations. Its scope is to empower the customer and grant him/her the control over their personal data as well as the means to secure access to their private details.

By using Persona, the individual spends less time updating their data and service providers can access the latest version of the customer data.

Features Persona

1. Single Identity Management stress-free

Persona harnesses the power of blockchain technology for hassle-free identity management. It’s like a single sign-on for all the websites you are already using. And the source for the future web application you’re not using right now.

2. The community is here to support you

Your digital identity is based on cross-verification made by multiple entities. Search for Persona notaries near you and get your identity check up to 90%. The rest of 10% is based on a KYC process performed with a corporate partner (a service provider that you are already enrolled with).

3. Your personal details are yours, and yours only

You are the de facto owner of your data. Therefore, in order to have access to a service or device, you need to explicitly agree to share it. The party entrusted with this kind of data is supposed to take all the necessary actions in order to protect it and protect you.

4. You are in the center. Let’s build from there.

Persona is about you and your interaction with the outside world. You’ll be able to create your own halo based on your data: medical records, fitness progress or social media accounts. You’ll be able to give access or revoke access to your details as you please since they’re yours.

Security and Data Safeguarding

Given the fact that there are two components of the product, layered on top of each other, Persona is safe to use.When registering with a provider, the physical presence of the individual is a prerequisite in order to share their data with the company.

Persona is composed of three segments:

The blockchain which holds the transaction data and IPFS for storage
A web app and dashboard for the individual to use
A mobile app which helps data management

The mobile application’s security is based upon:

PIN-based login
Optional fingerprint scan T

The Web application’s security:

2FA Authentication

Once the user creates his identity, the data stored is secured by the cryptographic algorithms of the blockchain. There are numerous reasons why blockchain is more secure than a centralized application: lack of a single-point of failure, no-prone to human errors or data stealing, etc.

By saving the user data on the blockchain and not in a centralized application/server, Persona offers the first CaaS (Customer-as-a-Service) solution on the market.

By moving the ownership of the data to the customer, away from the company, corporations can secure themselves from extortions, thefts and bugs that can hurt both from an image point of view as well as being fined by authorities.

The Persona Digital Identity is stored on the blockchain itself, secured by the DPoS (Delegated-Proof-of-Stake) mechanism and cryptography. Because storing large files on the Persona blockchain is inefficient, our product uses a separate layer for storing files and pictures. The decentralized storage layer called IPFS stores all the uploaded by the users.

All documents uploaded by the users are encrypted using their private key before uploaded and distributed through the IPFS. When documents are shared between members for notarization, the file will be decrypted by the owner and shared directly with his counterpart

The Persona Blockchain represents a DPoS system with 51 delegates making 5 6 uses of Ark technology (Persona is ARK fork, following ARK vision about point.click.blockchain approach). The number of delegates has been set to 51 to support the approximate number of nodes and transactions for the first year.

Persona will use Distributed Ledger Technology to manage user permissions, approval transactions and identity proofs. We will deploy our own blockchain, called The Persona Blockchain.

Token Details

NAME: Persona

SYMBOL: PRS

TOKEN PRICE: 1 PRS = $ 0.2 (TGE Period)

SUPORT TOKEN: ERC20

SOFT CAP: -

HARD CAP: -

Total Supply: 70.000.000 PRS

Persona will use Distributed Ledger Technology to manage user permissions, approval transactions and identity proofs. We will deploy our own blockchain, called The Persona Blockchain.

Persona Token (PRS)

The number of seeded tokens will be 100,000,000 PRS. The price for one PRS token is $ 0.2 The total allocation for 100,000,000 PRS is:

70,000,000 PRS is allocated to TGE. 15.000.000 PRS is allocated to a team consisting of the founders. tokens allocated to the team will be held for a period of three years, broken into annual payments as follows:

10% in genesis;
30% after 12 months
30% after 24 months
30% after 36 months
12.000.000 PRS allocated for Persona Startup Fund
1,000,000 PRS is allocated to advisors. The tokens allocated to the advisor shall be employed within a period of 6 months
2,000,000 PRS allocated for the gift

There are 70,000,000 PRS allocated to TGE, divided into one General Sales and General Sales three stages, as illustrated below

The list of documents required to provide KYC is:

ID or passport or government issued document (original document)
Copy or picture your ID
Bank statement or invoice that proves where you live
The documents will then be stored in the IPFS and signed by both parties checkers and checks, each time the person is checked. KYC professionals represent the processes experienced by individuals when they involve entity verification process. This entity, once.

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